With Iceland v Iceland (sovereign country v the company formally known as Bejams (yes, I am old enough to remember that!)) hitting the UK courts, the Guardian has brought together a list of six of the biggest trade mark fights.
What this highlights is the importance of intellectual property in general, and trade marks in particular, to businesses. This is particularly the case in the electronic age, where how you present yourself and your business, especially online, is often of primary importance. A strong brand also helps to distinguish you from the competition, making you easier to find by customers.
Iceland, the land of fire and ice, is taking on Iceland, the purveyor of frozen chicken tikka lasagne, in a major trademark battle. The Icelandic government launched legal action against the British supermarket last week, arguing that the grocery chain, which owns the Europe-wide trademark registration for the word Iceland is preventing Icelandic companies from promoting themselves abroad.